Are you looking for a legit review? Luckily, you’re in the right place. In this article, we’ll try to answer the primary question about and whether it is worth upgrading to their paid plan.

If you’re using social media such as Instagram and TikTok for your business, you shouldn’t rely on Instagram Insights and TikTok Analytics to analyze your social media performance. You can utilize it, but you won’t get a deep understanding as you might get with a social media analytics tool. There are a lot of social media analytics tools to choose from, and one of them is


Previously, we mentioned RelateSocial as an affordable social media manager. Well, is way more expensive than RelateSocial. If you’re wondering if it is worth upgrading or not, keep on reading to find out more about and its features.

Let’s dive in!


Is it Worth Upgrading?

If you’re looking for Instagram and TikTok analytics platform that offers a comprehensive report without worrying about the price, is worth upgrading. However, because it is pricey, is not for everyone, especially individuals. It is more suitable for social media marketing agencies to provide better analysis and create a comprehensive marketing plan to improve social media performance.

What is is an AI-powered social media analytics tool you can use to provide insights for Instagram and TikTok accounts. The company was launched in 2019 and currently empowering businesses in more than 57 countries worldwide.

Usually, social media analytics tools provide data from multiple social media platforms, but focus more on Instagram and TikTok because it has a large audience. A large audience and users mean more data to be analyzed and reported. Features provides a comprehensive analysis of your Instagram and TikTok accounts. Even though you can use it for free, you are limited to only basic analytics. We’ll cover more about the report you will get when you use Instagram & TikTok Profile Analytics

Since we’re not very active on Instagram and TikTok, it will be embarrassing to showcase our account for analytics. So, we’ll use the sample report provided by to help you get an idea about it. Review - Profile Analytics
Profile Analytics

As you can see from the screenshot above, you’ll get a comprehensive report about:

  • Engagement Rate
  • Like Rate
  • Comment Rate
  • Basic Stats (Followers, Following, Total Posts, Total Video Views)

Alongside this overview report, you will also get more detailed stats related to:

  • Average Engagement
  • Average Engagement per Post
  • Average Comments per Post
  • Average Posts per Day
  • Average Posts per Week
  • Average Posts per Month
  • Average Video Views
  • Total Video Views

Not only that. You will also get access to other valuable analytics such as:

  • Locations Tagged
  • Types of Posts
  • Tags and Mentions
  • Posting Activities
  • Audience Engagement
  • Most Used Hashtags

We think these are almost everything you need to analyze your social media performance. But, if you’d like to learn more about your audience—especially on Instagram, you need to go to Profile & Followers Analytics. Instagram Profile & Followers Analytics

We think this is one of the best features you can use to analyze your followers. You can see your Follower’s Authenticity and Demographics and set a strategy to reach them. Review - Followers Analytics
Followers Analytics

Based on this example above from Will Smith’s followers, you can see the follower’s classification and also their age range, gender, and location by country. If you’re running a social media agency, this data is valuable to help you create a targeted social media marketing strategy. Instagram & TikTok Hashtag Analytics

Another essential feature you will get with is identifying potential influencers and contributors based on hashtags analytics. First, take a look at the screenshot below. Review - Hashtag Analytics
Hashtag Analytics

When you use a hashtag on your Instagram & TikTok posts, other people could also use it on their posts. However, you might not notice if you have a potential influencer also using your hashtag. This feature helps you to identify that. You can see the top 5 ranking influencers based on:

  • Total Followers Reach
  • Total Posts
  • Total Engagement Rate

This data is valuable if you’re looking for influencers to help you promote your social media campaigns. Choosing the influencer for social media is also a part of a digital marketing strategy. So, you might want to use for that purpose. Pricing

We previously mentioned that is way more expensive than RelateSocial and probably any other similar tools. So, if you’re looking for a more affordable option, you might want to eliminate from your list. Review - Pricing

As you can see, the Premium plan starts from $59,35 per month on an annual payment. That’s $712,2 a year. The most popular option, the Plus plan, will cost you even more. It’s nearly twice as much at $109,55 per month. However, paying for a monthly plan is even more expensive than that. The Premium plan will cost you $69 per month, while the Plus plan will cost you $149.

But, the best justification for this pricing is that you get comprehensive analytics about almost anything you need as a social media analyst. More importantly, you can analyze up to 5,000 posts per profile. Even if you post every day, you need around 13,5 years to get 5,000 posts.

Another point to highlight in this pricing plan is that you will only get access to Instagram analytics for the Premium plan. To get both Instagram and TikTok analytics, you must upgrade to the Plus plan. Pros and Cons

As you might have guessed, there are more Pros than Cons to using as your Instagram and TikTok analytics tool. Here they are.


  • provide more than just a comprehensive report. It’s almost everything you need to analyze every metric related to your Instagram and TikTok accounts.
  • Hashtag Analytics could help you find potential influencers to boost your social media account performance.
  • You can track up to 5,000 posts. That’s a lot of posts.
  • Your social media analytics reports will be updated in real-time after you use


  • is expensive. However, it’s worth all the data you need.
  • You only get access to Instagram and TikTok. Sorry, Facebook and Twitter.
  • It is suitable for social media agencies. Alternative

If you’re looking for an alternative, there are several options we would recommend.

  • – At $39 a month, you’ll get access to all major social media platforms (Facebook, Twitter, Instagram, TikTok), including LinkedIn.
  • Squarelovin – It’s one of our best recommendations for a more affordable monthly plan for Instagram analytics.
  • – One of the most robust social media analytics tools with additional analytics for YouTube.

Frequently Asked Questions

Does offer free trials?

Unfortunately, there is no free trial if you want to fully access features. However, you can still use it for free.

Does offer any refund policy?

No. does not offer any refund policy. However, you can cancel your plan anytime.


To summarize our review, we have two different thoughts about upgrading to paid plan. It all depends on the context of how you are going to use for your social media accounts.

Firstly, we strongly recommend, and it’s worth upgrading if you are a social media agency with multiple clients. Getting a comprehensive data report and analytics like this is a competitive advantage you can use as a social media agency.

Secondly, we wouldn’t recommend if you’re not active on Instagram and TikTok. The price point is too expensive for individuals to purchase. More importantly, there are other affordable alternatives to choose from. Unless you have an unlimited budget, it’s your call to use to track your Instagram and TikTok performance.