Rank Math SEO: 9 Reasons We’re Not Using The Free Version

Updated 26 April 2022

Keyword Tracker
Keyword Tracker

We’d like to give you an update on one of our posts about The Click Engine Review. It is now ranked on the first page of Google at 2nd position.

Choosing SEO plugins for WordPress could be challenging. This is true, especially if you’re new like us. But, since we’re here to help you choose, we will tell you our best recommendation: Rank Math SEO.

Don’t get us wrong here.

We’ve tried and tested other SEO plugins such as AIOSEO and Yoast. We’ve been looking to use premium services from other SEO plugins before we ended up with Rank Math SEO.

Even with the free version, Rank Math is so powerful that we didn’t even think twice to upgrade to the pro version.

We’ll try to elaborate on 9 reasons we’re not using the free version. In the end, you’ll get the answer to why you should upgrade to Rank Math SEO Pro right away.

Before we dive in, allow us to tell you more about this powerful SEO plugin.

What is Rank Math SEO?

The best way to explain Rank Math SEO to you is by reading these testimonials.

Rank Math SEO Testimonial by Matt Diggity

If you’re not convinced by testimonials, you can watch this YouTube video for the best way to describe Rank Math.

In a sentence, you’ll have complete control over your entire website’s on-page SEO. We’ve been testing several SEO plugins before we finally ended up with Rank Math SEO. In fact, we confidently moved from Yoast.

Based on our experience, this is the best SEO plugin for WordPress users we’ve ever encountered. You will be able to customize your SEO settings. This includes optimizing your content to get better rankings on Google Search. Moreover, you can decide how you want your website to appear in SERPs with Schema.

If you’re new to SEO, you might be wondering, “How good is Rank Math for SEO?”


Even though the free version is good enough, we don’t recommend it. Why? Because you’ll get even more benefits using the Pro version. We will explain why you should definitely upgrade to the pro version.

Now, let’s talk about its features.

What Are The Features of Rank Math?

Setup Wizard

Rank Math SEO Setup Wizard
Rank Math Setup Wizard

This is the 1st reason why we’re not using the free version.

Even if you’re not experienced with SEO, Rank Math will help you with its Setup Wizard. You’ll be guided with a step-by-step configuration to set it up and running smoothly. We recommend you choose the Advanced option to tap into all the great features of Rank Math. More importantly, everything will be integrated after you complete the Setup Wizard. You can even integrate Google Analytics, Search Console, and AdSense services in this setup.

Click here to read more on how to use the Setup Wizard.

Clean & Easy User Interface

Rank Math SEO Pro Dashboard
Rank Math SEO Pro Dashboard

For newbies like us, it is crucial to have a clean and easy user interface for an SEO plugin. Well, Rank Math provides what we exactly need. For example, when you’re going to create a post, you will be able to select a focus keyword for each of your posts. In fact, you will get a highlight on how to improve your content, as you can see below.

Basic SEO
Basic SEO

It doesn’t stop there. It’s like having a personal assistant to help you create SEO-friendly content. You’ll see what we mean in the on-page SEO section.

Content AI

Rank Math SEO Content AI
Rank Math SEO Content AI

This is the main feature highlight and why Rank Math SEO is powerful. And our 2nd reason why we’re not using the free version.

You see, writing SEO-friendly content is challenging. That’s why you should take advantage of Content AI. This feature will give you generated suggestions of what you need to write. You’ll get intelligent recommendations on which keywords to use in your content. Moreover, Content AI will tell you how many words to write and what headings you should use.

In fact, Content AI will also suggest how many links you should insert and how much media to use in your content. Simply type your targeted keywords, and Content AI will automatically give you suggestions. This is why we fell in love with Rank Math SEO. You should try it for yourself.

SEO Analytics

This is the 3rd reason why we’re not using the free version.

Every content writer wants to know how well their content is performing. That’s what exactly this feature is about.

If you’re using Google Analytics, you know that it’s one of the most powerful tools to see your site stats. Rank Math brings all the information you need to your WordPress dashboard. This way, you can track your search traffic and impressions. In fact, you can even check your keyword positions on Google Search.

It doesn’t stop there. You’ll get access to various tabs, such as:

  • Site Analytics
    You can see your SEO score from each of your posts in this tab. 
  • SEO Performance
    Rank Math also intelligently provides you with your SEO performance. Here, you can see your top winning posts and content.
  • Keywords
    You’ll be able to see top winning and losing keywords based on your posts.
  • Rank Tracker
    You will get information related to your website’s performance against preset keywords.
  • Index Status
    In this tab, you can see how your URL status on Google. You’ll be able to see whether your post is indexed or not.

This information will help you take your SEO game to the next level.

SEO Analysis

Rank Math SEO Pro Analysis
Rank Math SEO Pro Analysis

Another great reason to use Rank Math is because of this feature. In fact, this is the 4th reason why we’re not using the free version.

This is one of our favorite features because Rank Math does a complete analysis of your website’s SEO. They run up to 70+ different tests on your website and its content. So, you’ll get every possible detail related to problems you might be having. More importantly, you also get a recommendation on how you can fix these problems. As an SEO newbie, this single feature helps us improve our SEO and bumps our website position.


If you run a website, your primary goal is to get it indexed on Google. So, you need a sitemap in XML format to do that. Thankfully, Rank Math provides a sitemap generator for WordPress. All you have to do is go to the Sitemap Settings. You can customize it based on your needs. You can include images and featured images in your Sitemap Settings.

After that, you can submit your sitemap on Google Search Console and let Rank Math do the rest in the background. Moreover, Rank Math will ping search engines when your sitemap gets updated. It’s pretty convenient, isn’t it?

Instant Indexing

This handy feature will help you to send URLs directly to IndexNow API.

Wait, what’s that?

In a sentence, when you publish a new post, your website will notify search engines about it. Currently, this feature works with Bing and Yandex. Or, you can also submit URLs manually if you want.

Schema Templates

This is the 5th reason why we’re not using the free version.

You’re going to love this feature because this will improve your content visibility. Schema or Structured data provides more information about your website to search engines. This feature will help you get rich search results, better click-through rates, and more traffic.

There are 18 Schema templates that you can use, or you can create Custom Schema based on your needs. But, here’s what’s even better. You can import other websites’ Schema and use them for your post!

Click here to read more about Schema.

404 Monitor

After you write a post and insert your affiliate links, you want all the links to be working. That’s why you this feature to ensure no visitor & search engine goes into 404 errors.

What are 404 errors?

In short, this could happen when someone clicks on your website link, but the page can’t be found. If your website has a lot of 404 errors, it’s actually a bad sign for SEO. It can affect your site’s bounce rate because visitors don’t find what they want from your site. Thankfully, this feature is backed up by Redirections.


You can easily set non-existing content with 301 and 302 status codes. In a sentence, if someone visits a link that has 404 errors, they will be redirected to an active page. This will improve your site ranking. Moreover, you’ll prevent search engines from giving negative impressions of your site.

100/100 On-Page SEO

We’ve told you that Rank Math SEO is so powerful, right? Every other SEO also provides a scoring system, but this feature will blow your mind away.

This is the 6th reason why we’re not using the free version.

First, you’ll be able to input multiple keywords for each of your posts. Your first keyword will be the primary focus keyword. As you add more keywords, it will be considered the secondary keyword, and so on. Other SEO only allows you to put one focus keyword.

Secondly, you have Google Trends for Focus Keywords integrated inside the on-page SEO. So, you’ll be able to research while you’re writing your post. You can also see the trends on your targeted keywords based on the target country and date range.

Thirdly, you can set your content as Pillar Content.

Fourthly, you’ll find a color-coding system to enhance your content.

Color-Coding System

Here is what the colors mean.

  • Green Tick: You’ll see this color when your content passes the test with flying colors.
  • Yellow: When your content isn’t optimized for the test, you need to spend more time fixing it.
  • Red Cross: Poor performance will be shown with red, so you need to spend more time optimizing your content.

You might be wondering, “What is a good score on Rank Math?”

Well, based on these colors above, here is the explanation.

  • Green (Score 81+): If you managed to score over 80, it shows green color. Even though it shows green, you can still optimize it to get closer to 100. We recommend you aim for at least 90.
  • Yellow (Score 51-80): If you score between 51-80, your post needs to be optimized for better results. There is plenty of room for improvement.
  • Red (Score 0-50): If your score is below 50—which is poor, you need to recheck everything. That means you don’t follow all the fundamental SEO guidance.

This is our 7th reason to not use the free version.

The best score to achieve is 100. But, you can’t acquire that using the free version. Why? Because you need the Content AI feature to do that.

There are several indicators to be considered in the on-page SEO. From 22 of them, you need to pay attention to at least 9 primary indicators to improve your score.

  • #1 Primary Focus Keyword in the SEO Title
    Your focus keyword needs to appear in the SEO title.
  • #2 Primary Focus Keyword in the Meta Description
    You need to have your focus keyword in the meta description.
  • #3 Primary Focus Keyword in the URL
    You need to use your focus keyword in the URL of your post.
  • #4 Overall content length
    The more your write, the better chance for Google to index and rank your site. We suggest writing at least 2,500 – 3,000 words to achieve the best results.
  • #5 Keyword Density
    You need to optimize your keyword density but not overdo it. Try to aim between 1,5% and 2% for this indicator.
  • #6 URL Length
    Shorter URLs have a higher chance of ranking. 
  • #7 Title readability
    80% of your work is done if someone clicks on your headline. That’s why you need to spend more time on your headline.
  • #8 Table of contents
    Use a table of contents to help your visitor navigate throughout your post.
  • #9 Use of short paragraphs
    Rank Math will analyze your paragraphs. One paragraph should never be longer than 120 words. This will help your audience engage longer with your content.

Rank Math SEO Free vs. Pro

If you’re reading this, congratulations! You’ve made it all the way down here. Let’s take a look at Rank Math’s pricing plan.

Rank Math SEO Pricing Plan
Rank Math SEO Pro Pricing

This is the 8th reason why we’re not using the free version.

As you can see, at $5,5 a month, you’ll get the best SEO plugins on this planet to level up your SEO game.

Moreover, you’ll get 25 Content AI Credits, and you can track up to 1,000 keywords.

Here are the things that you’re not getting with the free version:

  • 404 Monitor
  • SEO Analytics
  • Image SEO
  • Local SEO & Knowledge Graph
  • News Sitemap
  • Redirections
  • Schema Generator
  • Video Sitemap
  • WooCommerce Integration

Are you going to miss all that powerful features to improve the SEO of your website?

Above all, Rank Math gives you a 30-day money-back guarantee.

Frequently Asked Questions

Can you use Rank Math on more than one website?

You can use Rank Math SEO Pro on unlimited personal websites. This website is the one you own 100%, and it needs to belong to you.

Which one is better? Rank Math vs Yoast SEO

Rank Math offers features that are not available in any other SEO plugin. It is one of the fastest SEO plugins you can find. Check out this table comparison, and you’ll know which one is better.

Will the Pro plugin slow down your site?

Not at all. Rank Math is a compact plugin even with all those incredible features.

Can you try Rank Math before purchasing?

Yes, you can. Click here to download the free version and install it on your website.

Do you need to uninstall the free version to install the Pro version?

No. You should not uninstall the free version. The pro version is built on top of the free plugin. You need both installed and activated to use the pro version.

What payment methods does Rank Math accept?

You can pay with PayPal, Credit & Debit cards, and Amazon Pay.

What is Rank Math’s refund policy?

You get a 30-day no-questions-asked refund policy. If you don’t like the plugins, you can simply email [email protected], and they will refund your purchase.


In conclusion, this is the best SEO plugin for WordPress. We didn’t even think twice about upgrading it to the pro version.

Why? Just take a look at our final reason below.

Rank Math vs Other Plugins
Rank Math vs Other Plugins

As soon as you install Rank Math SEO Pro plugins on your site, you’ll be blown away by their user interface.

For us, this is a no-brainer deal. If you compare it to Yoast SEO at $99 per year, for $40 less, you get the best SEO plugins on this planet.

Above all, Rank Math gives you a 30-day money-back guarantee. It’s time to upgrade your SEO game to the next level with Rank Math SEO Pro.

48 thoughts on “Rank Math SEO: 9 Reasons We’re Not Using The Free Version”

  1. I have seen advertisements for Rank Math SEO and have been wondering how good it is, so it is great to come across this review. I am currently using AIOSEO, so invariably am wondering how does it actually compare with AIOSEO, rather than against Yoast? I certainly looks as if it has far more features than what I currently have access to in AIOSEO.

    I am a bit confused though about the free features and which are paid for then. So, is the Focus Keyword part of the free plan, or does one have to upgrade to a paid plan to access this features? Thank you for clarifying. 

    • Hi, Line. Thank you for dropping by. Compared to AIOSEO, I think Rank Math is far superior in terms of the user interface and ease of use. You can directly import every setting you’ve used from other SEO plugins right away to Rank Math using the Setup Wizard.

      Price-wise, even though AIOSEO starts at a cheaper price, the plans provided by Rank Math are worth more compared to that of AIOSEO.

      As for the free and paid features, the focus keyword is part of the free plan. However, you have limited access to the Content AI that will help you create better content. The free version only has 5 credits to use for your targeted keywords.

      If you’re looking for a more comprehensive comparison, you can browse more here.

  2. You have got me thinking! I use Yoast SEO and up until now I have been pleased. I previously had a free plugin (can’t remember the name) that was constantly needing updates to be run – then changed to Yoast. As I’m building up my site I am open to investing more into my SEO and I’m interested to explore other options. Do you know if Rank Math SEO offers any kind of trial or money back guarantee if I go pro, but don’t get on with it?

    • Hi, Rivi. Thanks for dropping by. Yes, Rank Math does offer a free trial. Even they have a 30-days no questions asked money-back guarantee if you don’t like it. Feel free to try it here.

  3. Thank you for a detailed review of Rank Math SEO. I only about two plugins like Yoast and All in One SEO. I have never heard anything about Rank Math SEO. I personally use All in One SEO and happy with it. But I have a question and would like to know your opinion. Some experts that I know don’t use any plugins at all because they believe your search engine rankings in no way depend on those plugins. If you have a high quality content, it will get ranked with using any plugins like Rank Math SEO or any other. What do you think or what do you know on this subject? 

    • Hi, Rufat. Thank you for dropping by. I do believe that all the great experts out there may be or may not be using SEO plugins. But, in my opinion as a new affiliate marketer, I still need to rely on an SEO plugins guide to optimize my content. That’s why I rely on Rank Math SEO right now. And so far, using the Content AI features has really helped me write better content.

  4. I am currently using AIOSEO and find that I don’t get much on the free version. At this moment I am only looking to get the free version of any SEO plugin. 

    So with rank math SEO how many of the features do you get on the free version out of the ones you mentioned?

    If the plugin is effective and helps me in my content I may consider upgrading to the pro.

    • Hi Michael, on the free version, you’ll get access to all the basics, but it’s even better than AIOSEO.

      You can access this link for more detailed information.

  5. As a new affiliate marketer, it seems that this plugin would add much value as it guides the person throught the steps needed to build an effective website. If Rank Math SEO helps the user to write better content, then it would be an awesome buy and worth considering. On a limited budget, one must be careful to go slowly, but I certainly understand the merits of upgrades and will consider it more fully as my budget grows. Thank you for such an informative and thorough review on what appears to be an excellent product to have,.

    • Hi, Toplink. Thank you for dropping by! I personally think Rank Math SEO helped me write better content than other SEO plugins. Other SEO might ask you to put more ‘readability’ but it seems that they are forcing it. But, that’s not with Rank Math SEO’s Content AI. You should try it 😀

      You’ll know what I mean after you click that Content AI button.

  6. I use AIOSEO and never thought of replacing it. I was not familiar with any other SEO plugins before reading this review.

    It has a lot of neat features. 

    It is worth trying  because it’s not expensive and comes with a 30 day money back guarantee.

    The things I like are:

    1. It seems it comes optimal default settings, which are ideal for most websites. They could be changed if needed.

    2. I truly like the secondary key words or LSI keywords that gets a big deal of attention in the search engines. 

    3. It looked like it presents the right information at the right time.

    4. The user interface is simple highlighting important information of your post. you can improve instantaneously based on the information.

    As you go with writing you get knowledge graph! (if I understand right) that helps you improve the content.

    I like the site map with images, woo commerce integration opportunity.

    I am curious to know how easy it is to mover over to rank math from AIOSEO plug-in? 

    • Hi Anusuya, thank you for dropping by. Glad that you liked the review. As for your question, moving from other SEO plugins is so easy. You can use the setup wizard to do that. Everything will be done neatly.

  7. Thanks for sharing an informative piece. I have a new site, still trying to come to terms with every information about SEOs and ranking. I have come across some but am still confused. The SEO plugin I am using now was provided by my host and I don’t know how effective it is compared to Rank Math. It doesn’t allow me to add meta titles as it automatically chooses for me from my content. I don’t know whether this is good or not. I will save this article for guidance.

    • Hi, Bethel. Thank you for dropping by. It’s a good thing to learn SEO slowly. But, more importantly, you need the right tools to do that. You can try Rank Math SEO to start. I strongly recommend it. Cheers!

  8. I found this article very interesting. I am new at website and blogging, so I am leaning as I go. I am still trying to figure out what works the best and what works for me. After I read this article I went and downloaded the Rank Math SEO plug in. 

    I can’t wait to see what this pug in can do. I am already impresses with it, very easy to use and navigate. I will get the pro version in the near future so I can get all the features, I am not the kind of person to buy a pro version of a plug in. I will decently buy the pro version of this plug in. It seems worth it. 

    Thank you!

    • Hi, Reggie. Glad that you find this article is useful. Let me know if you need any help with Rank Math SEO settings.

  9. Thanks for pointing me in the direction of Rank Math SEO. I have been looking into “going pro” on my SEO plugin, but it feels like the price is steeper for all the other options I’ve compared. 

    How much effort is required to switch from another SEO plugin to Rank Math SEO? I really need something that will be an easy transition for hundreds of pages. 

    • Hi, Aly. If you’re using the Setup Wizard. It will be done in minutes. Everything will be imported easily. You can also bulk edit your Schema. 

  10. After reading your review, I am really having a hard time seeing any downsides with Rank Math. I know some of the ones that I have tried will let you know that something is not optimized on my site, but it doesn’t really help me understand how to fix it. This gets really frustrating sometimes! Does Rank Math do better in that area?

  11. I currently use Rank Math, the pro version and am super happy with it.  A while ago I switched from the AIO SEO to the free version of rank math.  After trying out the free version, I quickly upgraded to the pro version.  I love how I can monitor any broken links/404 errors, as well as do redirects easily.  This has allowed me to get rid of my previous redirection plug-in.  Rank Math is really helpful, especially if you are new to SEO and need helpful hints and tips on how to improve your content.

  12. Hi Sugiya

    I have seen multiple ads and recommendations for Rank Math SEO. However, I never looked much into it. I currently use AIOSEO and, thus far, I have been content with my choice. Your article has exposed the inadequacies of other SEO plugins and has given me something to think about. Rank Math SEO does so many things for you that usually require manual attention when focusing on SEO optimization.

    Do you think it is wise to try the free version first to get a feel and understanding of the product? Thereafter jump into the paid version.



    • Hi Les,

      I strongly recommend trying the free version first to test its capability. Using their setup wizard it’s a one-click-import from other SEO plugins.

      Let me know if you need any help. Cheers!

  13. I have found this post to be very interesting. I’ve not a lot of time since I started out creating my first website and I’d say I’m still pretty green in this field so when it comes to plugins I don’t know much. I’ve never used rank math SEO, when I started I was recommended to stick to AIO SEO but now I feel like I’ve been missing out on a lot of cool features. 

    By the way Sugiya Oki, do you recommend Rank Math SEO to be better than AIO SEO? Honestly at this point I’m willing to switch and start using Rank Math SEO but I need an honest opinion from you on whether I should switch. Another question I have is that, is it a good idea to use both Rank Math SEO or AIO SEO or it has some downsides to it? 

    • Hi Nelson, you can’t use both SEO. You can only use one SEO plugin. 

      I totally recommend you to use Rank Math SEO. You can see the comparison here.

  14. Once I came across Rank Math, I did not think it twice to get the free version. But now I am wondering if it would be a good idea to upgrade. So, far I have had only good things to say about the free version. And your post has encouraged me to upgrade. So, I think I will give it a shot!

    • Hi, Paolo. Thanks for dropping by. It’s a worthy upgrade. You’ll make a good investment with the Pro Version.

  15. Amazing post! I never heard of this SEO plugin before and with all the features that you have described it’s hard not to give it a try. Learning all the wonderful benefits of what SEO can do to a website is mind-blowing, especially if it helps get better rankings in search engines and gain more viewers.

    Thanks for sharing this with us! 

  16. The Rank Math SEO to get higher search engine rankings is an opportunity I think you should consider taking. I agree. I’ve used other SEO plugins, but I didn’t feel they gave me all of the features that Rank Math offers. I would definitely try Rank Math SEO! It has many great features, such as creating your own unique keyword lists, content AI, and much more.

  17. Thank you for this incredibly comprehensive review of the Rank Math SEO tool. It is always great to read a review where someone has actually used the product and is enthusiastic about its content. I have always used Yoast, several years now, so have been reluctant to make a change. However, after reading your article, I am impressed and may just take the plunge!

  18. Wow, Rank Math SEO looks amazing!

    I am definitely going to have a look at it.

    Thanks for writing this article and explaining how it compares with Yoast and the differences between the free and the paid versions.

    I especially like the Content AI tool, which gives you suggestions for improving your content based on what’s already popular. 

    I am off to look at this now!

  19. You have a really interesting site, so varied in products and services. I can see a lot of work has been put into this. I’m sure I’ll be visiting your site for advice before making any final decisions. I found it very easy to navigate through your menu. Thank you for sharing your website.

  20. Thanks for clearing the confusion that I had. I was torn apart between AIOSEO and rank-math SEO. Now I know which one to choose. I have learnt a lot about SEO today. I have learnt how they can make websites get Google rankings. Thank you once more. Rank-maths is the best!

  21. This comprehensive review of Rank Math SEO has challenged me to look more closely.  Presently, I am using Yoast which I like very much because of the way it indicates what needs to be done to improve SEO while I am writing.  Rank Math seems to do the same thing, but in more depth.  I am wondering if it would be wise to try the free version for awhile and compare it to Yoast.  The annual price is certainly not bad.  I am thinking that I will use Yoast on one site and Rank Math on my other site if I can.  Thanks for this fantastic review.

    • Hi, Anastazja. Glad that you like the review. You can try Rank Math for free 🙂 You’ll find it better than Yoast.

  22. I was delighted to read your post on the SEO plugin Rank Math. I´m always on the lookout for new possibilities to see what can take me to my goals quicker.

    I must admit, that I haven´t heard of Rank Math before, but after reading this post I am intrigued.

    I know that plugins can be dicey. You have to be careful which plugins you use, as plugins that are closely related could cause breakage on your site, and having too many plugins can also pose a problem-slower site.

    My question is the setup process complicated? Would you have to remove some plugins to add Rank Math?

    • Hi, Dana. Thank you for dropping by.

      It’s worth migrating to Rank Math.

      The setup process is easy and smooth.

      There is no need to remove other plugins, but if you find Rank Math is already covering Analytics, there is no need to use Google Site Kit anymore.


  23. I’ve seen this plugin quite often, but I have never given it a try before. I have been using AIOSEO for quite some time and it hasn’t given me any problems but seeing all the benefits and features that Rank Math SEO has I’m tempted to give this one a try and see for myself how good of a plug-in it is and how it can improve my website. 


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