7 Competitive Keyword Research Tools You Need for SEO

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This time, we’ll talk about 7 keyword research tools you can use to improve your SEO. If you’re running a website as we do, you need these keyword research tools to drive organic traffic to your site. For example, take a look at our site stats below:

Google Search Console stats for our website
Google Search Console stats for our website

At first, we didn’t care about keyword research. But it turns out we’re so WRONG. You might be thinking, why do you need keyword research tools?

Previously, we talked about the importance of research in affiliate marketing. If you haven’t read it, we recommend you read it to better understand the context of this article.

What is Keyword Research?

As the name suggests, you need to research keywords you want to rank in search engines. Why? Because everyone is searching for something through a search engine. When you want to look for a product, service, or information, you don’t go to a specific URL and hit enter. It doesn’t happen that way.

So, if you’re doing affiliate marketing, you must do keyword research before writing your post. If you’re doing it right, you can achieve better rankings on every major search engine.

Let’s say you’re writing a product or service review like us. If your post appears on the first page of Google for “X review,” there is a big chance people will visit your link.

Several of our posts are on the first page of Google Search. You can try and search for these keywords:

  • list infinity review
  • the click engine review
  • leadsleap review
  • hypotenuse ai review

There are other keywords, but as you can see, our posts appeared on the first page. Some of them are even in the first position. So, it is worth it to use keyword research tools to help you rank on Google.

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Based on our experience, we recommend using multiple keyword research tools to help you find the right set of keywords.

Fortunately, we have compiled 7 of these tools for you. But, before that, we’d like to remind you that there are no best free keyword research tools. Every keyword research tool has its own pros and cons. It depends on how you use it in your post.

So, without further ado, let’s jump right into the first on our list.

1. Jaaxy

The first keyword research tool on our list goes to Jaaxy. As a Wealthy Affiliate Premium Member, we got the chance to use Jaaxy Lite for free. This is our primary weapon for keyword research.

Take a look at this:

Jaaxy Keyword Research Tools
Jaaxy Keyword Research Results

Search for a keyword, and then Jaaxy will give you results in seconds.

What’s brilliant about Jaaxy is you get a QSR (Quoted Search Results) score. A higher QSR score means there are more sites competing to rank on Google for your targeted keyword. So, if you want your post to get a higher rank on Google, aim for a keyword with scores between 30 and 100. Jaaxy also gives you an estimate of traffic if you can rank your post on the first page of Google.

Try it for yourself:

P.S. We’ll update you more about Jaaxy in our next post. Make sure to subscribe to our newsletter to get notified.

2. H-supertools

We recently found this free keyword research tool and instantly LOVED it!

Here’s why:

H-supertools Keyword Research Tool
H-supertools Keyword Research Results

Do you get it?

When you do keyword research on H-supertools, you will get an estimated amount of CPC. This way, you can find your target keywords with higher CPC with low competition.

Not only that, but you also get an estimated monthly search volume and SEO difficulty score. Moreover, you can also find seed keywords on H-supertools. Think of it as related keywords to your primary keyword. In other words, this will give you an idea about what relevant keywords you want to add to your post.

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If you haven’t found free keyword research tools for SEO, you should check H-supertools.

3. Google Keyword Planner Tool

If you haven’t tried this free tool from Google, you missed an opportunity to improve your SEO.

Here’s why:

Google Keyword Planner Tool
Google Keyword Planner Results

All this data comes from Google itself. So, why do you want to use it? Because this might be one of the best tools for keyword research. Take a look at the screenshot above once again.

Did you see the second and third columns from the right? That’s the top of the page bid column.

That’s what most advertisers spend their money on. In other words, the higher the amount, the more commercial value it has.

However, you can use it as we do:

  • First, sort your result based on average monthly searches. 
  • Secondly, look for the top results above your provided keywords. 
  • Thirdly, look for low-competition keywords with a high percentage of year-on-year change.
  • List and try to add them to your content.

4. Wordstream

This is also one of the best keyword research tools you can use. What we like about this tool is you also get results for Bing!

Take a look at it:

Wordstream Keyword Research Tool
Wordstream Keyword Research Results

You get monthly search volume, CPC, and competition grade for your targeted keyword. We suggest you fill out the industry and the location if you want to use this keyword research tool. It will help narrow your search and optimize your keyword for better results.

5. AnswerThePublic

The next keyword research tools on the list are AnswerThePublic. This is where you can find long-tailed keywords. You can type anything and see what people are asking about on the internet. This site will give you result for every keyword related to your targeted keywords. You can think of it as an alternative to Google’s Autosuggest.

AnswerThePublic Keyword Research Results

What’s interesting about this tool is that you can see the most searched keywords. The greenest color you see next to the keyword is the most searched.

6. Google Trends

Another great free tool from Google to do keyword research is Google Trends.

Google Trends Keyword Research Tool
Google Trends Results

You can see the number of interests over time for your targeted keyword. Then you can decide if it’s potential or not. Moreover, you can compare several keywords and see which one is superior.

Google Trends Compare
Google Trends Results – Comparison

7. Mangools

Our final keyword research tool on the list is Mangools. They have a fantastic keyword finder tool, as you can see below:

Mongools Keyword Research Tool
Mangools Keyword Research Results

What we like about this tool is that you can see when the SEO difficulty is calculated:

Mongools Keyword Finder
Mangools – SEO Difficulty

You can browse through all the keywords and decide which keyword you want to target. Mangools color code the result from green to red:

Mongools Keyword SEO Difficulty

Moreover, Mangools make it easy for you by giving recommendations. In other words, it will inform you whether your targeted keyword is competitive. We suggest aiming for keywords with orange color for the best possible results.


To sum up, these are the 7 keyword research tools to improve your SEO. We hope you can try these tools and see which is more suitable for your needs.

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Do you have any other tools that you use? Leave a comment down below, and we’ll also try it.

14 thoughts on “7 Competitive Keyword Research Tools You Need for SEO”

  1. Thank you for this informative review of Jaaxy. I personally used Jaaxy for over 4 years now. Using this keyword research tool for my blog and SEO truly helped me optimize my website. There are pretty interesting features about this tool that are quite easy to use especially for beginners, such as QSR, Alphabet Soup method. These two features definitely come in handy for me whenever I’m writing my blogs. Furthermore, the results displayed by Jaaxy are also very accurate. For those looking for a great SEO tool, I highly recommend Jaaxy. 

    • Hi, Martina. Thank you for dropping by! Yes, Jaaxy is a great tool, that’s why I’m planning to write a deeper post about Jaaxy, soon.

  2. These are all great keyword search tools that can help you to rank for those low competition keywords on Google and the other major search engines. The keyword tool that I use is jaaxy which I have been using for these few years now and what I can say about jaaxy is that this tool is great. Keyword tools are the lifeline behind this line of work if you want to engage with your audiences that converst.

    • It’s true, Norman. I use Jaaxy and combine it with a few tools on this list. Did you use any other tools other than Jaaxy, too?

  3. I use Jaaxy all the time for my website content creation. It’s so helpful with hand picking keywords linked to the post you want to create. Being able to find out the KQI, QSR, and SEO quickly can save valuable time. I have also used Jaaxy in the past to find a domain name based on a keyword which I found drove a fair bit of organic traffic to my website.

  4. It’s funny, I just read another gal’s post about keywords and how Google does not care about key words anymore.  I’m like, what????  That is not true at all.  I strive to use good key words and good key phrases, and they help, a LOT.  It makes a huge difference for ranking whether or not your information includes key words that interest readers and is somewhat popular for that particular area.

    • Hi Leahrae, it’s so wrong 😀 Google does care about keywords. Which one of these keyword tools did you use for your post?

  5. This is a really good article with heaps of useful information for us bloggers, thank you. Most of the time I use Jaaxy, but I also use Ubersuggest, which I find to be quite useful too. In fact, I have bookmarked your article so that I can try out some of the other tools you suggest. Thanks for sharing this extremely helpful article.

  6. you’re truly a good webmaster. The website loading speed is incredible.
    It seems that you are doing any unique trick. Furthermore, The contents are masterpiece.
    you’ve done a great activity in this matter!


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